Effective Strategies For Improving Your On-Page SEO

If you’re a business owner, having an official website takes you several steps closer to greater success. With today’s consumers spending more and more time online thanks to virtually unlimited Internet connectivity and devices such as smartphones, tablet PCs and laptops, it’s very wise to put up a website — your own business space within the vast World Wide Web — in addition to your physical store or office to create more business for your venture. Your website will take you where your target customers can be found — and where most of the action today is.

Of course, simply launching a website and crossing your fingers, waiting for people to take notice simply won’t do. You have to take steps to bring people straight to your virtual doorstep, and this can be accomplished by performing a combination of on-page search engine optimization tips and tricks. On-page or onsite SEO refers to the things you do to your actual Web page to help Internet users successfully find you when they use search engines like Google.

Here are some of the recommended on-page SEO practices that can drive more traffic to your website.

The title says it all

Page titles clue your visitors in on what your site is about or what an article will be discussing, so it has to speak volumes and grab reader attention right away. Keep it short, though — about under 70 characters — because readers won’t want to read something with a lengthy but vague title. Make sure it includes your brand and the most relevant keywords, and that it is structured for easy reading using commas or pipes.

Content is king, but make sure that it’s original

Websites that feature a lot of multimedia content like high resolution images, videos and podcasts are engaging, but it’s always an excellent idea to fill your website with textual content as well. Make sure, however, that your content is original and not syndicated — original articles are still some of the best tools to make your website unique, set your brand apart from others, and provide unrivalled value for your audience. Plus, Internet users love sharing articles that they find useful and entertaining with their social media accounts, so having share buttons for Facebook and Twitter boosts your chance of reaching more people with your quality content.

A good hosting plan contributes much to your site’s reliability and consistency

Few site owners may think this is relevant to on-page SEO, but think about this from a customer’s point of view: Would you keep visiting a website that you know is down most of the time, or has pages that take forever to load? Consistent presence can have an impact on the number of unique visitors who will check out your site.

Be thoughtful about your URLs and links

It’s all about how readers can find your stuff online. Your URL should ideally be short and easy to read or share, it should contain primary keywords, and terms should be separated with hyphens instead of underscores. Your Web pages should also link easily to other parts of your website, such as a resources area or a products page, so they can see other things that you have to offer.

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