SEO Mistakes According to Google’s Matt Cutts


This week, I’ve got 5 top mistakes from Google’s very own Matt Cutts with my tips on how you can avoid them.

Well, Matt Cutts from Google; we talk a lot about him in the SEO news and that’s because he heads up Google’s SEO spam division.

Matt Cutts Google

He’s recently put out a video this week which showcases the top 5 mistakes that he sees web masters making in relation to SEO.





Here are some of the Key points…

1. Website is Crawlable

This means having your page layout setup correctly, with your pages and blog posts, and also submitting a Sitemap to Google Webmaster Tools. Google values this is very important so make sure its a priority.

2. Not including the right words on the page.

In order for Google to understand the content you are trying to write about, and for them to correctly index and rank that content, it is important to be aware of how your Website is structured and how the content is laid out.

One of the Examples Matt gave regarding Optimisation of Pages and Posts is :

Don’t just write, “Mt. Everest Height” but write, “How high is Mt. Everest?” because that is how people search.

3. Don’t think about link building, think about compelling content and marketing.

The common theme from Google from the past few years is about Quality Content for your Website. They want a High User Experience which is a Good things for everyone who searches on the internet.

Link Building is Certainly important, as long as they are High Quality Links, but a focus should be on getting Natural Viral Links from the Great Quality that you crate.

4. Don’t forget to think about the title and description of your most important pages.

This is a basic one but it seems a lot of people don’t listen too. Let’s look at your homepage for example, the first thing you want to do is get in the mind of your prospect.

Now, that does not only get you on the mind of your prospect but also makes you more relevant to the search engines.

5. Not using Webmaster Resources

Make sure you have installed Google Analytics and Google Webmaster Tools. The more you learn and understand about how Google works the more success you will have. SEO has changed but I think it is defiantly for the better.

Now of course we look at all these factors over at SEO Swoop, so if you think that you might need some help we would be more than happy to help you business.


If you enjoyed this article, get email updates (it's free).