How to Reduce Your Website’s Bounce Rate

 

We know the “Bounce Rate” is an important factor in determining SEO rankings from the search engines. So its important to realise what this actually means, and how you can reduce it which will help increase your rankings.

A virtual “storefront”

If you’re an individual, a part of an organisation, or a company offering products, services, information and other things of value, then your website would be your virtual “storefront.” You want people to visit your site, learn about you and what your business is about, and “take a stroll” through your other pages so that they can find what they need or want, and possibly make a purchase or invite people they know to check you out, too.

What is a bounce rate?

But while a traditional brick-and-mortar store will not really pay close attention to the number of people who step inside and then leave without buying anything, website owners take this concept into considerably serious consideration for the purpose of Web traffic analysis.

It’s called the bounce rate — the measure or percentage of visitors who enter a website and “bounce” or leave the site without continuing to view any other page on the same site. The rule of thumb is that a 50 to 60 percent bounce rate is about average, while 70 to 80 percent should be cause for concern. Site owners should therefore strive to lower their bounce rate.

 

what is bounce rate

 

 

Why it matters

A high bounce rate can indicate that people visit your page, don’t find what they need or want, and so they leave. Generally (and given that you are attracting your target customers instead of the wrong visitors), websites should strive to make their sites as relevant and valuable to their viewers as possible so they can be encouraged to browse around, make a purchase, and direct other people to the site.

 

Here are eight tips that can help reduce your site’s bounce rate.

1. Make sure that users know what your site is about from the first page alone. Affix a clear title, add a short summary of what the site offers, include a short description of yourself and your purpose, and provide a preview of what information they can find in other parts of the site.

2. Leave out any distractions to user experience such as pop-ups, video and audio files on auto play, and incomprehensible navigation cues.

3. A simple yet attractive design, with highly readable and engaging text, can encourage viewers to take a longer look at your pages.

4. Ensure that your Web hosting service enables speedy page loading. Internet users can be an impatient bunch; they won’t wait for your page to load when they can quickly get the information they need somewhere else.

5. Make your website mobile-friendly. Keep in mind that people may be accessing your site through smartphones or tablets aside from the usual computer, so be sure to accommodate those visitors.

6. Don’t go too crazy with ad placement. Ads are helpful for sites, but too many ads can be intrusive and you can even be penalised for having excessive, non-standard sized ads.

7. If you offer links to other resources on your site, set it up so that it will open to a new window instead of redirecting your visitor away from your own site.

8. Keep your visitors on your page by adding a prominently displayed internal search box, or improve 404 pages by adding a helpful link that will direct the user back to a page on your site.

 

Let us know if you know of any other great way to improve your bounce rate.

 

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