The Most Important Elements of a Successful Website

When people are looking for a plumber to fix their clogged toilets, a real estate agent to help sell their home, or the nearest bakeshop selling donuts, do they reach for the yellow pages or do they go online?

With the wide availability of both Internet connections and online browsing platforms (notably, tablets and smartphones), having a website is no longer a mere novelty nor a luxury that can be forgone. No matter what your business is, whether it is small or large, establishing an online presence is essential if you want to reach customers and promote your products or services. Sure, social media can help you achieve these goals, but at the end of the day, establishing an online presence begins and ends with your own website.

But how do you know if your website is at par with the best and is optimally calibrated to engage, entertain and inform your customers? A good website deftly blends form with function. Here’s a brief checklist of the characteristics of the best websites.

The Overall Design

No matter how engaging your content is, the first thing a visitor notices is a website’s appearance. With the right use of various design elements, you can attract the attention of a visitor and entice him to stay longer to view your other pages. How do you do this?


First, make good use of color. Many seasoned designers use about two or three colors, drawing inspiration from the brand’s logo. Be mindful of which color you use and make sure those match the image you want to project.


Another element of good design is the optimal use of fonts, both in terms of color and size. While black text over a white background is preferable, there are other options you can try. Choose a font that is easy to read, like Arial or Garamond, and make sure that the font size is between 10 and 12.

Media Rich Content

Pictures and graphics help break the monotony of looking at a huge block of text. Additionally, they can help convey your message clearly. If you are an online merchant, good pictures allow you to show your product range to prospective buyers. When using photographs, make sure to use those with higher resolution.

Customers visit a business’s website because they want to make an informed decision when making a purchase. By providing a wide variety of useful content (blog posts, infographics, podcasts, PDFs and videos), you are establishing your business’s authority in your niche.

Concise Content

For blog posts, make sure that they are short, easy to understand and engaging. Updating your content regularly will not only give your audience a compelling reason to visit your website again and again. It can also help your SEO efforts. If writing is not your cup of tea (or coffee), consider hiring a pro to help you with creating content.


Usability is another important element that the best websites possess. This can mean a variety of things ranging from a simple and easy-to-navigate design to fast loading pages to optimal placement of buttons and even consistency in design. One important trend that businesses should adapt to is the compatibility of their website to mobile platforms, considering the increase in the use of smart devices for online browsing.

Broken Links

Your website can have all the bells and whistles, but all of these mean nothing if there are broken links, typos and improper grammar. The people behind the best websites take the time and effort to ensure that they’re putting their best foot forward.

So have a look over your website and see if you can make any improvements that will help your Website. A good idea is to get a 2nd or 3rd opinion either from a friend or family member, or get an independent review which you could get from Fiverr.

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